The allure of innovation has always been in the chance of finding the next “big thing;” however, businesses often find themselves on the treadmill of relentless innovation as markets mature and technology advances. In addition, innovation has a poor track record of delivering commercial success for businesses. Often, the value […]
Experience
The Future of Patient Rooms for a Better Experience
Meet Jenny. When she gave birth to her second child a few months ago, she was exhausted and thrilled. Thanks to a new hospital policy, baby Carson stayed in the same room, never leaving for the nursery. The room was packed with well-intentioned family members as well as a wall-mounted […]